I have had the privilege of building and marketing premium brands across the entertainment, media, publishing, FMCG, and luxury industries.
BRAND LICENSING
My journey began at a boutique agency managing Nordic brand licensing rights on behalf of brand owners such as 20th Century Studios, Paramount Pictures, and CBS.
PUBLISHING
At Bonnier, I launched a brand development and licensing agency, working with iconic Swedish creators. The agency evolved to also become a publishing house for private label goods. This role sharpened my expertise in business, project management, marketing and brand development.
FMCG (BEER)
At Carlsberg, I charted a new course for Nya Carnegiebryggeriet before overseeing and premiumizing the legacy brands Falcon, Pripps, and Eriksberg.
LUXURY (CHAMPAGNE & FINE WINE)
As Nordic Marketing Manager Champagne & Wine at Moët Hennessy/LVMH, I led a team of marketers to elevate some of the world’s finest brands, including Ruinart, Krug, Moët & Chandon and Dom Pérignon.
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